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CIW Social Media Specialist Sample Questions (Q39-Q44):

NEW QUESTION # 39
Jenn works for a company that sells non-toxic, environmentally friendly cleaning products. She is making a list of content she would like to use in the social media campaign. What content should she create in order to have an impact across multiple social media platforms?

A. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
B. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
C. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
D. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television

Answer: C

Explanation:
For a social media campaign to have a broad impact, the content should be visually appealing, informative, and demonstrate the product's benefits. Creating images that align with the brand's color scheme and feature the products helps maintain brand consistency across platforms. Infographics that highlight the environmental benefits of the products compared to traditional toxic cleaners provide valuable information that can educate and attract environmentally conscious consumers. Videos showing the effectiveness of the products offer visual proof of their value, engaging potential customers and encouraging them to share the content, thus increasing its reach and impact across multiple platforms.

NEW QUESTION # 40
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?

A. Provide training for all employees in the company regarding legal and regulatory compliance
B. Implement regular reviews of outbound communications
C. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
D. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information

Answer: D

Explanation:
After redefining who has access to new product information, the next logical step is to eliminate ambiguous policies and inconsistent procedures for the roles with access to this information. This step is crucial because:
* Clarity and Consistency: Ambiguous policies can lead to misunderstandings and mismanagement of sensitive information. Clear and consistent procedures ensure that everyone understands their responsibilities and the protocols for handling confidential information.
* Risk Reduction: Inconsistent procedures increase the risk of information leaks. Standardizing procedures reduces this risk by ensuring all employees follow the same guidelines.
* Compliance: It helps ensure that the company complies with legal and regulatory standards, which often require clear and consistent information management practices.
References:
* Security and Risk Management guidelines emphasize the importance of clear policies and consistent procedures in protecting sensitive information (NIST, ISO/IEC 27001).

NEW QUESTION # 41
Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?

A. Gender, personality and geographic segment
B. Geography, favorite activities and customer income
C. Marital status, customer income and brand loyalty
D. Age of their customers, customer income and gender

Answer: D

Explanation:
When deciding whether to establish an Instagram account for their company, Matthew and Ashley should consider demographic information such as the age, income, and gender of their customers. Instagram's user base is primarily composed of younger individuals, with a significant percentage of users aged 18-34.
Understanding the income levels and gender distribution of their target audience can help them tailor their content and advertising strategy effectively. For instance, if their primary customers are younger and active on Instagram, this platform could be beneficial for reaching and engaging with them.

NEW QUESTION # 42
Which of the following is a benefit of social media auditing?

A. Maintain a specific style and tone in future social media posts.
B. Focus efforts on only the most important social media sites.
C. Compare your social media presence to your competitors.
D. Prevent bad data from entering the campaign decision making process.

Answer: C

Explanation:
A benefit of conducting a social media audit is the ability to compare your social media presence to that of your competitors. This process involves evaluating the performance of your social media accounts, identifying strengths and weaknesses, and understanding how your social media efforts stack up against those of competitors. By doing so, companies can gain insights into best practices, identify areas for improvement, and develop strategies to enhance their social media presence.

NEW QUESTION # 43
A marketing company is developing a promotional service that it will offer to various clients. The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available. What kind of business client would best benefit from this social media strategy's?

A. An art gallery selling antique paintings.
B. A mobile pet grooming service.
C. A gourmet food truck selling upscale sandwiches.
D. A franchise restaurant company with 30 locations.

Answer: C

Explanation:
A gourmet food truck would benefit the most from a social media strategy that includes daily posts about its location and product availability. This is because a food truck's business model relies on constantly changing locations, and potential customers need real-time updates on where they can find the truck. Additionally, daily posts can help build a loyal following by keeping customers informed and engaged with the brand. Franchise restaurants, art galleries, and mobile pet grooming services have more stable locations and schedules, reducing the need for such frequent updates.

NEW QUESTION # 44
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